In the era of fast-paced digital media, attention spans are short, and social platforms are flooded with content every second. While news platforms like Newsgiga are excellent at delivering real-time, reliable news updates, the challenge lies in adapting these stories for modern, mobile-first audiences — especially on platforms like Instagram Reels, YouTube Shorts, and LinkedIn Carousels.
This is where Postunreel comes in — an AI-driven content repurposing tool designed to take long-form content, such as video interviews, newscasts, or press briefings, and transform them into high-performing short-form formats perfect for social media.
Why News Needs Short-Form Content
Traditional news websites rely on articles, live broadcasts, and long-form reporting. But younger audiences often prefer:
60-second explainers
Scrollable visual carousels
Subtitled news clips
Quick opinion pieces and reactions
To stay relevant and visible in social media feeds, news organizations must repurpose their stories in formats native to those platforms — and do so quickly.
What Is Postunreel?
Postunreel is an AI-powered tool that helps creators, media houses, and educators transform longer videos or audio content into snackable, shareable formats. It's particularly useful for turning:
Expert interviews into Reels
Live events into short summaries
News explainers into carousels
Press conferences into 1-minute highlight clips
With minimal effort, teams can publish more often without constantly creating content from scratch.
How Newsgiga Can Use Postunreel
Here's how a digital news platform like Newsgiga can supercharge its content pipeline with Postunreel:
1. Turn Video Reports into Short News Clips
Upload recorded video segments or live streams. Postunreel uses AI to detect the most engaging moments — like quotes, reactions, or key facts — and automatically clips them into vertical video format, ready for Instagram, YouTube, or TikTok.
2. Create Slide-Based News Breakdowns
Using Postunreel's carousel feature, journalists can summarize complex stories (like policy changes, global conflicts, or tech news) into multi-slide explainers. Each slide can cover one point — making it easier for users to digest and share.
3. Highlight Expert Commentary
If Newsgiga runs panel discussions or interviews, Postunreel can automatically select key soundbites and overlay them with captions, turning them into powerful micro-content.
4. Repurpose for Multiple Platforms
A single interview or report can be sliced into:
A 60-second reel
A 5-slide carousel
A quote graphic for Twitter or LinkedIn
This multiplies the reach and utility of each piece of content.
Benefits for News Teams
Speed : Get breaking news summaries out within minutes
Efficiency : Automate editing and captioning
Engagement : Increase reach and shares with platform-native formats
Consistency : Maintain a strong presence across multiple platforms
Cost-Effective : Scale content without scaling your team
Real-World Example
Let's say Newsgiga covers a major tech launch event. Here's how Postunreel could repurpose it:
Clip the CEO's keynote highlight as a short video
Create a carousel summarizing top product features
Turn a Q&A session into an Instagram Reel with captions
Pull a quote into a text graphic for LinkedIn
Within an hour, one event becomes five pieces of content ready to engage different audience segments.
Final Thoughts
As digital media continues to evolve, news outlets must adapt how they deliver stories to fit the habits of their audiences. By combining journalistic credibility with visual, short-form formats powered by Postunreel, platforms like Newsgiga can stay ahead of the curve — delivering not just the news, but the format audiences want it in.
