The genius of Golden Goose has always been that the brand turned its biggest weakness - the obvious distress - into its biggest strength, and the rest of the industry is still trying to figure out how they did it. The brand's distress pattern on the side star is intentionally subtle, because the star is the brand's signature mark, and the brand does not want the star to be too faded to read. The brand's most popular men's colorway is the classic white-and-silver Ball Star, which has been a top seller for men for several years. The brand's most popular kids' colorway is the classic white-and-pink mini Ball Star, which has been a top seller for kids for several years. The brand's collaboration program has included partnerships with fashion designers, athletes, musicians, and even a few restaurants, and the capsules always sell out quickly. The brand's resale market is dominated by collectors and enthusiasts, and the brand has been working with several resale platforms to authenticate Golden Goose Sneakers its products. The brand's most winter-friendly colorway is the deep burgundy, which is most popular in the fall and winter collections. The brand's most popular women's colorway is the white-and-crystal Superstar, which has been a top seller for women for the last three years. The brand's color palette tends to be either very neutral (white, cream, off-white, black, dove grey) or very bold (red, cobalt, magenta, mustard), with very few colorways in between. Golden Goose is the kind of brand that has been able to charge premium prices without the hype machine behind it, which is a rare quality in the luxury sneaker market.