In recent years, Iceland has become one of the most sought-after destinations for filmmakers, brands, and production houses worldwide. Its breathtaking landscapes, skilled professionals, and supportive infrastructure have transformed this small Nordic nation into a global hub for video production. Whether it is a blockbuster film, a commercial, a documentary, or a corporate video, working with a production company in Iceland offers both creativity and efficiency.
This article explores the booming industry of video production in Iceland, the advantages of choosing Iceland as a filming destination, and the value of hiring a professional local production company to bring projects to life.
The Rise of Video Production in Iceland
Iceland’s film and video industry has experienced significant growth over the last two decades. International filmmakers were quick to notice the country’s unique natural beauty, and soon productions like Game of Thrones, Interstellar, Oblivion, and Prometheus began showcasing Iceland’s iconic scenery on the global stage.
Today, Iceland is not just a location for Hollywood blockbusters but also a go-to destination for brands, agencies, and creators who want to make high-quality commercials, music videos, social media campaigns, and documentaries. The combination of experienced video production in Iceland and stunning backdrops makes it possible to produce world-class content without unnecessary complications.
Why Iceland is Perfect for Video Production
1. Unmatched Natural Beauty
Iceland offers a diverse range of filming locations within short driving distances. In a single day, crews can move from black sand beaches and dramatic glaciers to volcanic deserts, mossy lava fields, and cascading waterfalls. This variety allows production companies to achieve multiple settings without traveling across continents, saving both time and money.
2. Extended Daylight in Summer
During the summer months, Iceland enjoys almost 24 hours of daylight, a phenomenon known as the Midnight Sun. This makes filming schedules incredibly flexible, giving directors and cinematographers more opportunities to capture perfect natural lighting without being restricted by short daylight hours.
3. Skilled Local Crew
The Icelandic film industry boasts highly skilled and English-speaking professionals who are experienced in both local and international productions. From cinematographers and drone operators to sound engineers and production assistants, a production company in Iceland can assemble a talented crew for any scale of project.
4. Government Incentives
Iceland offers an attractive reimbursement program for film and video projects. Depending on the nature of the production, companies can receive up to 35% back on eligible expenses incurred in Iceland. This financial incentive makes the country even more appealing to international clients looking to maximize their budgets.
5. Advanced Infrastructure
While Iceland is known for its raw natural beauty, it also has the modern infrastructure needed for seamless production. Studios, equipment rental houses, post-production facilities, and reliable transport networks ensure that shoots run smoothly from start to finish.
The Role of a Production Company in Iceland
Hiring a local production company in Iceland can be the key to a successful shoot. While the landscapes are stunning, the challenges of unpredictable weather, strict local regulations, and logistical planning require expertise that only seasoned professionals can provide.
Here are some of the ways production companies add value:
1. Location Scouting and Permits
Local production companies know Iceland inside out. They can recommend the best locations for specific projects, secure filming permits, and advise on weather conditions. Without this knowledge, filmmakers might waste valuable time or encounter unnecessary roadblocks.
2. Equipment and Crew Management
Production companies provide access to the latest equipment, from high-end cinema cameras to drones and stabilizers. They also handle crew hiring, ensuring the right people are on set to meet the creative vision.
3. Logistics and Transportation
Getting to remote locations in Iceland often requires specialized vehicles and safety measures. A professional production company can handle transportation, accommodation, catering, and safety planning to keep the cast and crew comfortable and focused on the shoot.
4. Budgeting and Incentives
Understanding Iceland’s tax incentives and budgeting opportunities can be complex for international clients. Local production companies guide clients through the financial aspects, making sure every project gets the most out of available funding.
5. Post-Production Support
Many production companies in Iceland also offer editing, sound design, color grading, and visual effects services. This allows clients to manage the entire project under one roof, saving time and maintaining consistency.
Types of Video Productions in Iceland
1. Commercials and Advertising
Brands from around the world choose Iceland to create commercials that stand out. The dramatic landscapes add a cinematic touch to advertising campaigns, while production companies ensure smooth execution.
2. Music Videos
Iceland has been a popular backdrop for music videos thanks to its surreal natural beauty. Production companies specialize in combining artistic vision with technical excellence to create unforgettable visuals.
3. Documentaries
The country’s unique environment, culture, and wildlife make it a natural fit for documentary filmmakers. Local production teams provide invaluable assistance in navigating remote areas safely and effectively.
4. Corporate Videos and Events
Beyond entertainment, Iceland also caters to corporate video production, conferences, and live-streamed events. Companies benefit from professional setups and creative storytelling that resonate with international audiences.
5. Feature Films and TV Shows
The track record of Iceland as a filming location for Hollywood and European productions speaks for itself. Local production companies often serve as co-producers, ensuring international projects comply with local requirements while maintaining world-class standards.
Choosing the Right Production Company in Iceland
With several reputable production companies in Iceland, finding the right partner depends on the project’s needs. Here are a few factors to consider:
Experience: Look for a company with a strong portfolio of both local and international projects.
Specialization: Some companies focus on commercials, while others excel in feature films or documentaries.
Reputation: Reviews, testimonials, and word-of-mouth recommendations can help gauge reliability.
Services Offered: From pre-production to post-production, ensure the company provides comprehensive support.
Budget Compatibility: Transparency in costs and knowledge of Iceland’s tax incentives are crucial.
Future of Video Production in Iceland
As the demand for authentic and visually stunning content grows, Iceland’s role in the global film and video industry is expected to expand further. The combination of cutting-edge technology, financial incentives, and breathtaking locations will continue to attract filmmakers, brands, and content creators. Moreover, as sustainability becomes a priority, Iceland’s renewable energy and eco-friendly infrastructure position it as a forward-thinking destination for environmentally conscious productions.
Conclusion
Choosing Iceland for your next video project offers endless possibilities. From its dramatic glaciers and waterfalls to its skilled professionals and supportive film infrastructure, the country provides everything needed for world-class content creation. Partnering with a production company in Iceland ensures that the process is seamless, cost-effective, and creatively rewarding.
Whether you are producing a global advertising campaign, a feature film, or a simple corporate video, Iceland offers the ideal combination of beauty, expertise, and efficiency. For businesses and creators who want their work to stand out on the world stage, investing in video production in Iceland is a decision that promises outstanding results.
