I'm part of the EcommTech LTD team, working with Amazon sellers across the USA and UK who've hit a comfortable plateau — steady sales, but no real growth in a while. What I enjoy most is finding the assumptions nobody's questioned in years: a listing that's fine but never pushed further, an ad budget that's never been tested at a higher spend. It's genuinely satisfying watching a store that felt stuck for months finally start moving again once someone takes a fresh look at it.